Oreo Wins the Superbowl

I’m not a huge football fan. In fact, I really don’t understand it at all. So when the Superbowl comes around I eat all the deliciously greasy food and shush everyone during the commercial breaks.

Normally, the day after the Superbowl all I want to talk about are my favorite advertisements and maybe the halftime show (side-note: Beyonce killed it!). Today all I want to talk about is Oreo and how they stole the show with their quick thinking and social media savvy.

Only a few short minutes after the power went out Oreo tweeted this gem:

The tweet quickly gathered attention and has now been retweeted over 7,000 times. Oreo managed to reach such a large audience without paying the exorbitant amount for a TV spot. Could social media be as effective as a small scale Superbowl ad? All I know is that Oreo has some fantastic social media strategy, mixed with sarcastic humor and its getting people’s attention.

[EDIT 02/10/13]

Oreo is just on a roll! They even came up with a witty Grammy’s cookie.

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